Food  
too nasty to eat
pretty bad but edible
just your average food
really good
out of this world

 

Price  
75-cent hamburgers
$1.50 hamburgers
$2.50 hamburgers
$6.00 hamburgers
$40.00 lobster

 

Service - efficiency  
takes forever and very forgetful
slow and sloppy
average
speedy
psychic

 

Service - friendliness  
downright rude
kind of cold
average nice person
takes extra time to fuss over the baby
sits down and shares pictures of family vacations

 

Appearance  
squicky
like your average McDonald's or worse
like your average chain restaurant
nice
fantabulous

 

Ambience  
skin-crawling
vaguely irritating
inviting but interested in turnover
comfy
way cool

 

Kid-friendly  
no kids' menu, high chair, and/or crayons
some amenities provided, but either too nice or too seedy for kids
stuff provided for kids and appropriate food
more stuff than average
separate play area for kids

 

Bathroom - design  
embarrassingly awkward (open blinds or no room to sit)
not very nice
average
ritzy
unusual

 

Bathroom - upkeep  
gross
not clean
a little dirt in the grout, but not messy
sparkling
aseptic

 

 has Coke
no Coke
 no Coke, but has Dr. Pepper
doesn't even have Dr. Pepper